about creativity

001. Max Wyman, Writer
002. Alexander Atza Visnic, Artist, Designer
003. Veronica Stark, Graphic Designer
004. Nick Lepard, Painter
005. Zoltan Kiss, Architect, Potter, Painter
006. Scott Good, Composer
007. Eric Deis, Contemporary Artist
008. RozeMerie Cuevas, Fashion Designer
009. Toni Cavelti, Master Jeweller
010. Peter Busby, Architect
011. Gregory Borowski, Architect
012. Rhylin Bailie, Investor Relations

What is creativity? Can it be defined? How? How does it feel being creative? What about talent? Inspiration? Energy? Can it be learnt? Expiry date, crisis and death of creativity? Experience and age? Is creativity practical? Can it be measured? How? Ego? Archetypes and stages of creative process? Curiosity?

Is Vancouver creative?
The true sign of intelligence, Einstein said, is not knowledge but imagination.

At its simplest, creativity is the application of imagination to knowledge. It can be conscious or unconscious. But what evolves is always something new: an idea, a concept, an object, a dream of what may be,
a grand plan.

Where does creativity come from?
In a society obsessed with comparative value, how do we measure it?

Creativity has been studied from many perspectives - behavioural psychology, social psychology, psychometrics, cognitive science, artificial intelligence, philosophy, aesthetics, history, economics, design research, business. Its sources have been attributed to, among other things, divine intervention, cognitive processes, the social environment, the weather, personality traits, chance, genius, mental illness. Some say we are born with it. Others say it can be taught.

What is clear is that creativity is not the exclusive province of any one segment of society. We all have the possibility of being creative – artists, scientists, business people, economists, mathematicians, engineers, teachers, lawyers …

In this series of interviews by Barcelona Media Design, 12 local creative people from a broad variety of fields discuss the mystery of creativity from 12 divergent angles. And if one thing becomes clear, it is that creativity has as many sources as there are people with imaginations.

To come back to Einstein: The important thing is to not stop questioning. Curiosity has its own reason for existing.

Barcelona Media Design
July 2010, Vancouver

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“A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.”
Antoine de Saint-Exupéry